Top Photo and Video Apps on iOS in Kenya: Q2 2025

In the second quarter of 2025, the iOS platform in Kenya saw notable trends among the top five photo and video applications. This analysis, based on data from Sensor Tower, provides insights into their performance.

CapCut - Video Editor from Bytedance Pte. Ltd saw a varied performance. Weekly revenue peaked at about $2.8K in early May and remained over $2.5K towards the end of June. Downloads experienced a decline from 8.5K in late April to approximately 3.7K by the end of the quarter. Active users fluctuated, reaching a high of 125.9K in early April before stabilizing around 106K in late June.

YouTube, published by Google, had a steady increase in weekly revenue, peaking near $4.8K in early April. Downloads saw a slight decline from around 3K in early April to 2.1K by the end of June. Notably, active users remained consistently above 2.6M throughout the quarter, showing a strong user base.

Instagram, by Instagram, Inc., experienced a gradual decrease in weekly revenue, starting at $880 and tapering to $796 by the end of June. Downloads remained relatively stable, averaging around 2.8K to 3.2K, while active users increased slightly towards the end of the quarter, reaching nearly 189.7K.

Snapchat from Snap, Inc. had a consistent revenue performance, with peaks reaching $1.3K in mid-June. Downloads varied, peaking at 3K in late May, and active users saw a slight decline from 353.6K in early April to 329.5K by the end of the quarter.

Google Photos: Backup & Edit demonstrated steady revenue growth, ending the quarter at approximately $2K. Downloads remained stable, averaging around 1.3K to 1.5K. Active users showed resilience, fluctuating slightly but maintaining a strong presence of around 168K.

For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.